I don't know if we buy Brawny or Bounty paper towels in our house. I never look at the plastic wrapping, but the man on the package is important to some people. In October, Georgia-Pacific madeover Brawny Man's 70s porn star-lumberjack image and gave him a more modern, sensitive persona. Now Brawny has a TV ad campaign to introduce the new millenium Brawny man.

Now that Brawny is innocuously modern, you can fantasize that he's all you want in a man — more sensitive, more emotional, more absorbent — and his haircut won't break the spell.

Create your own Brawny Man.

I liked the old Brawny Man. He fit right in with Marlboro Man, Bill Buckner, Tom Selleck, and my dad.