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Thursday · June 19 2003

Dan sent me the link to the Honda Accord ad entitled "Cog". It's amazing to watch (and really long, I kept thinking the end was coming). If you're interested in how they pulled this off, and you likely will be if you take a peek, here is the story of the 606 retakes needed to get the whole mousetrap to work.

On the other end of the ad spectrum has to be the 'gellin' Dr. Scholl's spot. "Are you gellin? Gellin like a felon. Want some melon?" So painful.

© 2003 Jason Keglovitz